Disclosure (#ad): this is an affiliate/referral link. I have a Gojiberry referral code and may earn a reward if you sign up through my link: https://gojiberry.ai/?ref=seano5. Please compare it with other options and read its terms before signing up.
Most small businesses get work from referrals and then hit a wall. This issue is a careful, human-in-the-loop way to find new prospects with two tools: Gojiberry to find people showing signs of interest, and ChatGPT to research them and help you write a short, personal first message.
Tool features change. This reflects Gojiberry's public website and help pages in October 2026. Check its current features, pricing and terms yourself.
What Gojiberry does
Gojiberry describes itself as an AI sales agent. You enter your website, it drafts an ideal customer profile, and you choose "signals" to watch. Its public pages list signals such as people engaging with your competitors' LinkedIn content, people engaging with posts on topics you choose, job changes, recent hiring, and companies visiting your website. It scores each person against your profile and can write outreach for LinkedIn and email. It also describes a Review Mode that holds new leads for your approval before anything is sent.
An illustrative example (not a real business or prospect)
A 30-person HVAC contractor in the Niagara region wants more work from property managers.
Step 1: Define the ideal customer (ChatGPT).
I run a [30-person HVAC contractor] in [Niagara region]. Our best jobs are [planned maintenance contracts for commercial buildings].
Help me write an ideal customer profile: job titles, company types and sizes, locations, 5 problems they probably have that we solve, and 5 kinds of company we should EXCLUDE.
Ask me up to 5 questions first if you need more detail. Keep it to one page.
Step 2: Set up the signals in Gojiberry. Enter the job titles, company sizes, location and exclusions from step 1. Pick a few signals that fit, for example people engaging with posts about building maintenance, or new facilities managers at target companies. Start narrow. Turn on Review Mode and leave it on.
Step 3: Hand-check every contact. Open each lead in Review Mode. Does the person match your profile? Is it a real fit for your service and area? Does the "signal" really suggest interest, or just a like on a post? Reject anyone who doesn't clearly fit. A tool's score is a starting point, not a decision.
Step 4: Research each prospect (ChatGPT). Use only what the person or company has published themselves. Don't paste anything private.
Here is a public company description and the person's public job title: [paste].
In 5 bullets: what does this company do, what is this person likely responsible for, and what is one specific, true, recent thing (from the text I pasted) that we could mention?
If you are unsure of anything, say so. Do not invent facts.
Check the facts yourself before using them. ChatGPT can be wrong.
Step 5: Draft a short first message (ChatGPT).
Write a first email of under 90 words from me, [your name], at [company], to a [job title] at a [company type].
Mention this one real detail: [detail you verified]. Offer a single, low-pressure next step: a 15-minute call or a short checklist I can send.
Plain, friendly Canadian tone. No hype, no fake familiarity, no "I hope this finds you well". Do not claim results I have not given you.
Give me two versions.
Step 6: Read it, edit it, then send it yourself. If it sounds like a robot wrote it, rewrite it. For LinkedIn, see the rules below.
Step 7: Track replies. A simple sheet is enough: date, source signal, channel, message version, reply (yes/no), outcome, and an "asked not to be contacted" column. Review after a few weeks to see which signals and messages led to real conversations. Don't count likes as results.
Stay compliant in Canada (this is not legal advice)
Email (CASL). A commercial email needs consent, either express or implied. Implied consent can apply where the person published their business address and their message is relevant to their role, as long as the publication doesn't say they don't want unsolicited messages. You need to be able to show how you know. A bought list, or addresses scraped by a tool, don't automatically give you consent. Every message must also:
- identify you and your business;
- include a mailing address and a way to contact you;
- include a working unsubscribe mechanism (we use a link and "reply STOP"), honoured as soon as possible and no later than 10 business days.
When in doubt, ask for permission first, or talk to a lawyer.
Phone. Do not cold call until you've read the CRTC's rules. Telemarketers in Canada have to register with the National Do Not Call List operator, even though calls to business numbers are exempt from the List itself. Other rules, like keeping your own do-not-call list, still apply. We aren't cold calling.
LinkedIn. LinkedIn's help pages say it doesn't permit third-party software that automates activity on its site, including sending messages or connection requests, and that accounts using such tools risk restriction. Gojiberry's public pages describe automated LinkedIn outreach. So the careful route is to use it to find and score prospects, keep Review Mode on, and send LinkedIn messages by hand. Read LinkedIn's rules and Gojiberry's terms and decide for yourself.
Ground rules
- A human checks every contact and every message.
- Only use facts you've verified, and only public information.
- Every email has your identity, address and an unsubscribe option.
Disclosure (#ad): this is an affiliate/referral link. I have a Gojiberry referral code and may earn a reward if you sign up through my link: https://gojiberry.ai/?ref=seano5.
Not sure which process to try first?
The free Process Scan takes a couple of minutes, needs no email, and suggests a first process to look at and tools to test. If you’d like a written plan afterwards, the paid Process Scan is $350 CAD.
The full cheat sheet has copyable prompts for 15 common tasks. Reply and tell me what you’d like covered next.
Sean Martin
Adapting Services